Drink †Coffee Essay

A. Outline of the Industry The drink business in the Philippines has expanded its market volume in the ongoing years as the product of picking up prominence and backing from lion's share of the Philippine populace. As per Euromonitor. com, in the wake of detailing a complete volume drop of 2% in the earlier year, juice recuperated to be among the most lively sodas classifications in 2013. Absolute juice volume expanded by 8% bolstered by the products’ prevalence among schoolchildren and the expanding wellbeing awareness in the nation. Makers keep on taking advantage of the nearby observation that juice is more advantageous than other mainstream soda pops items like carbonates. It ought to be noticed that, in 2013, the Department of Education prohibited the selling of carbonated beverages in school premises. Juice profits by this advancement for what it's worth among the drinks equipped at kids. B. Market Profile The objective market of Zest-O all in all are the children and mothers. These customers can manage the cost of utilization for such refreshments and in this manner, better odds of high deals volume. At the same time, they additionally tend to be progressively mindful of wellbeing and health needs essentially because of boundless access to the various types of media for publicizing and advancements as transporters of data. As referenced before, the Philippines, having a warm atmosphere, isn't such an agreeable spot to be in particularly during the pinnacle of warmth waves. For the nearby shopper, it’s all characteristic to search for a refreshing treat in pay for the distresses of the warmth. In accordance with this, interest for reviving drinks fundamentally supports during the long periods of March, April and May, while the remainder of the year, the interest diminishes incompletely yet stays consistent. C. Market Size Based on the starter aftereffects of the 2012 Census of Philippine and Industry (CPBI) led across the nation, the Philippines had a sum of 173,900 Value of Production of Key Manufacturing Enterprises by Beverage Industry for the year 2012. Table 1 shows that Beverage Industry for the year 2009 gathered the least number of estimation of creation of key assembling ventures at 123,300 (71.9%) trailed continuously 2010 with 141,700 estimation of creation of key assembling endeavors. Table 1 Link: http://www. nscb. gov. ph/secstat/d_estab. asp Industry cost structure A worth chain is a model used to disaggregate a firm into its deliberately significant worth creating exercises, so as to assess each activity’s commitment to the firm’s execution (Terms V 2006). Through the investigation of this model we can pick up understanding with respect to how a firm makes their upper hand and investor esteem. The worth chain of the nonalcoholic drink industry contains five principle exercises. These incorporate inbound coordinations (providers), tasks, outbound coordinations (purchasers/clients), showcasing and deals, and administration. Inbound Logistics (Suppliers) Zest-O’s providers furnish them with materials, for example, fixings, bundling and apparatus. So as to guarantee that these materials are in good condition, Zest-O has set up specific norms which these providers must hold fast to (The Supplier Guiding Principles). These include: consistence with laws and gauges, laws and guidelines, opportunity of affiliation and aggregate dealing, constrained and youngster work, maltreatment of work, separation, wages and advantages, work hours and additional time, wellbeing and security, condition, and showing of consistence (Zest-O 2006). Every once in a while, Zest-O utilizes outsiders to evaluate their providers by having interviews with managers and contractors. On the off chance that a provider has issues about the provider core values, they are normally given a specific measure of time to take restorative measures; if not, Zest-O has the option to end their agreement with these providers. Tasks Zest-O’s center activities comprise of Company-possessed concentrate and syrup creation. As per their site, a portion of the principle natural effects of their business happen further along the worth chain through system’s packaging tasks, appropriation systems, and deals and showcasing exercises. The executives of these tasks over the business esteem bind will in general be all the more testing outside of the center activities. As indicated by Zest-O, they keep on tending to this by working with their accomplices to decrease the impacts at each degree of the assembling procedure by growing their perception of the total ecological effect of their business through the whole lifecycle of their items from fixing obtainment to creation, conveyance, deals and advertising, and post-shopper reusing. Outbound Logistics (Buyers/Customers). The exercises required to get completed items to clients incorporate warehousing, request satisfaction, transportation, and conveyance the board. Zesto items are in some cases shipped by four-legged force. Across quite a bit of territories, bottlers convey to a huge number of family-run stands and locally established stores. Promoting and Sales The Company spearheaded the primary prepared to-drink juice drink in adaptable foil pocket (Doy Pack System). With its style for advancement, Zest-O juice drinks won the consumers’ support and wide acknowledgment. In the course of recent years, Zest-O has earned itself a spot in the Filipino culture. Get-up-and-go O Corporation has posted colossal development throughout the years. With complete resources of just Php 10M when it began, it kept on developing arriving at yearly gross deals of 280M in 1987 after 6 ? long stretches of activity. As the organization kept on wandering into various items, deals kept on duplicating arriving at an all out yearly gross deals of Php 2. 6 B for the year 2004 with an absolute resource of 450 M. Administration Activities that keep up and upgrade a product’s esteem incorporate client assistance, fix administrations, establishment and preparing. Pizzazz o’s clients extend from enormous worldwide retailers to littler autonomous organizations and sellers. Subsequently, they offer types of assistance customized to meet their customer’s needs. Market Trends Zest-O’s target markets are progressively developing towards perceiving the contrast between low quality blends and those of high caliber. This advancement is a significant pattern for the organization as it speak to its objective market. Get-up-and-go O currently are having an expanding number of individuals who value the customary mixes while living in the urban zones. In view of this Zest-O plan to guarantee that our bundling is decent and appealing. Today’s incredibly distressing workplace directs that people expend sound beverages particularly in the late spring season, this presents an open door that Zest-O may abuse, advertising the wellbeing part of its refreshments. Market Growth Juice will keep on gaining by its wellbeing situating to continue development in the figure time frame. The all out volume CAGR from 2013 to 2018 in this class is 2% while steady worth deals will reach Ps45. 6 billion of every 2018. The interest for juice is upheld by the wellbeing cognizance of shoppers in the Philippines, and will be animated further by the normal flood of new item advancements by makers in 2013-2018. Perceiving consumers’ expanding interest for items, which are situated to improve the prosperity of benefactors, industry players will to a great extent put resources into the advancement of wellbeing and health juice items. Fortress will stay a key procedure utilized by organizations to separate themselves from rivalry and target explicit shoppers. Source: http://www. euromonitor. com/juice-in-the-philippines/report Market Needs Drinks in the Philippines are an important supplement to dinners, yet additionally help beat the tropical warmth. Similarly as with their nourishment, Filipinos frequently consolidate nearby produce into drinks to make delicious and invigorating mixtures. A couple of models incorporate mixed mango shakes, coconut juice and pandan leaf frosted tea. Filipinos likewise appreciate the coconut-imbued hard alcohol known as lambing and gin mixed drinks blended in with pineapple juice or citrus organic product juice. Get-up-and-go o will decide to give great quality items that will help ingrain a jaunty domain. Pizzazz o means to give the client in excess of a beverage to extinguish one’s thirst. The organization plan to give a quality refreshment that extinguishes one’s thirst as well as empowers one to have a ball and be pleased with it. The nature of crude materials and get together innovation apparent in their items will serve to improve the presence of the clients, thusly adding to their status.

Choosing College Essay Why This School Samples Is Simple

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Racial Profiling by Police Essays - 929 Words

The Fourth Amendment protects the right of people to be secure in their persons, ‘ houses, papers, and effects against unreasonable searches and seizures†¦ (108). Under the Fourth Amendment the legal constraints placed on police and the rules they must follow for â€Å"Stop and Frisk† happened as a result of the â€Å"Terry v. Ohio â€Å"case (162). The constraints are that the police cannot stopped and frisk people without reasonable suspicion probable cause or a warrant. Before 1968 the police could search a suspect only if they had probable cause. After the Terry case the police may conduct a frisk search of a suspect’s outer clothing only if there was reasonable suspicion. The U.S. Supreme Court definition of â€Å"Frisk† is: a patting down of the†¦show more content†¦In court the suspect argued that the officer had no probable cause to search him thus the search was illegal and the gun should not be admitted as evidence. Although the court agreed that the officer did not have probable cause, the gun possession was upheld because the court found that the experienced officer observation was reasonable to fear that the suspects were armed. The court found that the frisk was reasonable under the Fourth Amendment. The exclusionary rule holds that illegally seized evidence must be excluded from trials. Searches conducted without probable cause (or without a warrant where one is required) are illegal (165). In the case of â€Å"Mapp v Ohio† (Albanese164), three officers illegally search Mapp’s home and arrested her for obscene materials. She was found guilty and the Supreme Court overturns the conviction because her fourth amendment right was violated when the officers entered her home without a warrant. The court cited that the search was without probable cause or a warrant when one was needed. Because they had no warrant the items found was seized illegally and the exclusionary rule applied. As such the items seized may not be presented as evidence against Mapp. Mapp’s conviction was overturned on the ground that searching her residence violated her Fourth Amendment Right. The officers entered her home without probable cause and without a warrant therefore all items seized was illegal. In 2000 the case ofShow MoreRelatedRacial Profiling by Police Essay1259 Words   |  6 Pages    There are many types of racism in America that cause people to make accusations against law enforcement for discrimination. One type of racism is racial profiling. It is a strategy that encourages police officers to stop and question minorities only because of their race. It takes place in a variety of routine police encounters. Unmotivated searches occur everyday among the minority groups. Could you imagine waking up and being scared to walk outside your house because of the color ofRead More Racial Profiling by Police Essay1502 Words   |  7 Pagesof our lives, including media, culture, and even the legal system. The police are there to protect and serve the community. Racial profiling has prevented police from serving all the community, because in their minds it has been segregated. This has often been disregarded while in reality, racial profiling has corrupted society’s perception of groups of people, especially in law enforcement. On our nations highways, police ostensibly looking for thugs and criminals routinely stop drivers basedRead MorePolice Brutality And Racial Profiling1343 Words   |  6 PagesThe use of police brutality and racial profiling is an unfortunate part of today’s society that needs to be addressed. 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The War That Led to Love Essay example - 2008 Words

It wasn’t my fault that England and France decided to go to war. It wasn’t me who decided that stealing King Philippe’s cow was a great idea. I didn’t declare war; I hadn’t even wanted a war. And, so, why was I sitting in a jail cell with a whole bunch of other innocent British? Why was it that I was soon to be sold as a slave for the crimes my country committed? Oh, I’m sure England was doing the same thing, but why me. â€Å"Your number is 1-0-6-4-2.† A guard with a heavy French accent told me as he dragged me out of my cell. â€Å"Remember it.† 1-0-6-2-4. No, 1-0-6-4-2. 1-0-6-4-2. 1-0-6-4—. I gasped as we emerged into a beautiful city. â€Å"Oui, le Paris.† The guard said reverently. He chuckled. â€Å"Enjoy your stay.† He said in farewell as I was†¦show more content†¦Ã¢â‚¬Å"You my slave.† The woman said haltingly in English. â€Å"I have bakery. You learn French.† She then walked f orward dragging me with her. We arrived at a small building from which delicious smells wafted. I soon learned that the woman and I were the only residents. The bakery was fairly successful and we led comfortable lives. I didn’t feel much like a slave; Darlene, the woman, soon learned English after I had tried, and failed, to speak French. I was soon an expert at baking and learned to enjoy it. I was happy with my new life; especially as everyone took the time to speak English for my sake. That day I was making croissants when somebody called out. â€Å"Hello?† â€Å"How may I help you?† I asked as I walked out from the back, but I stopped abruptly when I saw the man at the door. â€Å"Well, what do you know!† The young guard said with a laugh leaning on the counter. â€Å"We meet again.† â€Å"Oh, um. Do you need anything?† I stammered. â€Å"I’ll settle for some of your famous croissants.† He said not taking his eyes off me. I handed him the croissants wordlessly and he tossed a gold coin to me. â€Å"I’m afraid I don’t know your name?† â€Å"Ashley.† I answered cautiously. â€Å"I see, much better than 1-0-6-4-2.† He had remembered my number? â€Å"I’m Kyle Edison, at your service.† I didn’t know what to say; so I just stood there. â€Å"These croissants are delicious by the way.† He said and then he left. Kyle returned many times after that; he brought me news of the war, updated me on the latestShow MoreRelatedDuring the 1960s, a new culture spread throughout the United States, stirring up the Flower Power800 Words   |  4 Pagesterm â€Å"hipster†. It described how the Hippies believed that we should make love, not war, their vocal opposition to the United States’ involvement in the Vietnam War, and the increasingly rocky road to shared civil rights among all Americans led to this new, alternative form of activism. But t he Hippie movement wasn’t just about experimentation. The concept of Flower Power also emerged as a passive resistance to the Vietnam War during the late 1960s. The nineteen sixties were a very noteworthy timeRead MoreTheme Of Love In A Farewell To Arms1066 Words   |  5 PagesLieutenant Frederic Henry retells his gruesome encounters of World War I as a medic serving for the Italian army. In an unprecedented encounter, Henry met Miss.Barkley during a trip to the nurse stations. The two young lovers quickly developed a romantic relationship which revolved around their strength, dedication, and perseverance in times of struggle and discord. The novel provides an understanding of how the strength of love triumphs over arduous matters, and provides solace in times of distressRead MoreAnalysis Of The Book The Trojan War 872 Words   |  4 PagesIn the 13th century, a war like no other took place that shook Heaven and Earth. It was called the Trojan War. The war was cause over the young prince Paris kidnapping the queen of Greek at that time Helen. Dark force dealing with gods and kings that wanted power to ruler over the world. This would gi ve birth to countless legends, heroes, story’s pass on throughout generations. This war would also be the first to show how to use strategy in a war like manner to overcome any odds. While visiting GreeceRead MoreThe Death Of Franz Ferdinand Of Austria1736 Words   |  7 Pagessignaled the beginning of a large-scale war, later referred to as World War I or WWI. Many nations in Europe were involved as they had all signed pacts with each other pledging to go to war should a fellow nation be attacked. Eventually, Italy was dragged into the war, but of all of the Allied Nations, they had one of the most poorly trained and poorly equipped fighting forces (Simkin). Before 1917, Woodrow Wilson had refused to take the United States into the war, insisting the United States remainRead MoreThe 1936 Short Story â€Å"Snows Of Kilimanjaro† Is One Of The1605 Words   |  7 Pagesthe title short story for his 1961 collection The Snows of Kilimanjaro and Other Stories. He depicts many themes throughout his story including love and war. Love is reflected as an anathema to a fruitful romantic relationship with relationships based on lies flourishing as the ones based on love collapse. Further, war is shown as a vain slaughter of men, led by incompetence and causing great suffering for nothing (Hemingway). A contemporary reader can however not fail to notice that although inadvertentlyRead MoreFarah Ahmedi Character Analysis787 Words   |  4 PagesAnd Above All, Determination Farah Ahmedi wanted a life free of war. Aengus was desperate to find his true love and Walt Masters was motivated to save a mans claim. Whether if it was ones determination to find love or determination to save one from danger, Farah, Aengus, and Walt all worked hard to succeed at their own goals. To begin with, Farah Ahmedi worked hard to get her and her mother to a land free of war. For example, Ahmedi stated how â€Å"[...]her father and brothers [were] dead from a rocketRead MoreThe United States Civil War918 Words   |  4 PagesThe United States civil war is thought of as what determined what kind of country we would be today. The U.S. civil war, otherwise known as the war of the states, began on April 12, 1861, and lasted until 1865. It consisted of the North (the Union) or the â€Å"free states†, against the South (the confederates) the slave states. When Abraham Lincoln became president in 1860 he made promises of free territories, which caused a division between men who owned slaves and men who agreed with Lincoln. SlavesRead MoreHow Is Hawkeye A Romantic Hero1111 Words   |  5 PagesTito Agbesanwa English 1302 Allie Faden 21 June 2017 Hawkeye the Romantic Hero The French and Indian war also known as the Seven Years War, started in 1764 and ended in 1764. I it was about Great Britain and France had conflict with the North American colonies which led to a war. In the Last of the Mohicans romance and war play a major throughout all the characters while the French and Indian war is going on. Hawkeye is considered the hero because he showed so much courage to save his people althoughRead MoreThe Great Gatsby By F. Scott Fitzgerald995 Words   |  4 Pageswater. The separation between new and old money plays a role in the way the characters managed relationships that led to corruption and selfishness in The Great Gatsby. Tom and Daisy’s relationship is held together by the power of wealth in the old money social class. Tom and Daisy both come from an elite society, in which their families are both wealthy. Daisy genuinely fell in love with Tom during their marriage, but as time passed Tom begin to have an affair with Myrtle that has fully worn onRead MoreThe Movie The Warlords Essay1634 Words   |  7 Pagescourse were very helpful in understanding Asian history. In my opinion, these movies were helpful in the way that they introduced the fundamental basic history about how the wars shaped the outcome of Korea and China. These movies were helpful because they provided an overall consideration of the different perspectives of the wars. In the movie The Warlords, we gained knowledge about the Manchu government’s perspective and in the movie The Front Line, we gained knowledge from both the north’s and south’s

Heaven And Earth Discussion Essay Example For Students

Heaven And Earth Discussion Essay A monologue from the play by Lord Byron NOTE: This monologue is reprinted from Lord Byron: Six Plays. Lord Byron. Los Angeles: Black Box Press, 2007. AHOLIBAMAH: Samiasa!WheresoeerThou rulest in the upper air—Or warring with the spirits who may dareDispute with himWho made all empires, empire; or recallingSome wandering star, which shoots through the abyss,Whose tenants dying, while their world is falling,Share the dim destiny of clay in this;Or joining with the inferior cherubim,Thou deignest to partake their hymn—Samiasa!I call thee, I await thee, and I love thee.Many may worship thee, that will I not:If that thy spirit down to mine may move thee,Descend and share my lot!Though I be formd of clayAnd thou of beamsMore bright than those of dayOn Edens streams,Thine immortality can not repayWith love more warm than mineMy love. There is a rayIn me, which, though forbidden yet to shine,I feel was lighted at thy Gods and thine.It may be hidden long: death and decayOur mother Eve bequeathd us—but my heartDefies it: though this life must pass away,Is that a cause for thee and me to part?Thou art immortal—so am I: I feel—I feel my immortality oersweepAll pains, all tears, all fears, and peal,Like the eternal thunders of the deep,Into my ears this truth—Thou livst for ever!But if it be in joyI know not, nor would know;That secret rests with the Almighty giver,Who folds in clouds the fonts of bliss and woe.But thee and me he never can destroy;Change us he may, but not oerwhelm; we areOf as eternal essence, and must warWith him if he will war with us; with theeI can share all things, even immortal sorrow;For thou hast ventured to share life with me,And shall I shrink from thine eternity?No! though the serpents sting should pierce me through,And thou thyself wert like the serpent, coilAround me still! and I will smile,And curse thee not; but holdThee in as warm a foldAs—but descend, and proveA mortals loveFor an immortal. If the skies containMore joy than thou canst give and take, remain!

This German Born Physicist Is Considered One Of The Worlds Greatest Th

This German born physicist is considered one of the world's greatest thinkers in history. Not only did he shape the way people think of time, space, matter, energy, and gravity but he also was a supporter of Zionism and peaceful living. Einstein was born on March 14, 1879 in Ulm Germany, and spent most of his youth living in Munich, where his family owned a small electric machinery shop. He attended schooling in Munich, which he found unimaginative and dull. In addition to this he taught himself Euclidean geometry at the age of 12. Later his family was forced to move to Milan, Italy where he then decided to withdraw from school at the age of 15. Eventually he realized that he had to finish secondary school, which he took in Arrau, Switzerland. On the other hand he still often skipped class to study physics on his own much like myself. At age 22 he became a Swiss citizen and in 1903 married a women named Mileva Marec, whom which he had two sons with but nonetheless latter divorced as to marry his cousin in 1919. Which is unlike me. On the other hand he did publish five major research papers at the age of 26. The first one getting him his doctorate in 1905. The first paper was on Brownian motion, which is a zigzag motion of microscopic particles in suspension. He suggested that the movement was the result of the random motion of molecules of the suspension medium as they rebound off suspended particles. The second paper laid the base of the photon, or quantum theory of light. It said that light is made off separate packets of energy, titled quanta or photons. The paper remade the theory of light. Also explaining the emissions of electrons from some solid objects when they are struck by light. Televisions are practical applications of Einstein's discoveries. The third paper, which he began as an essay at age 16, contained the "special theory of relativity." He showed that time and motion are relative to the observer, if the speed of light is constant and natural laws are the same everywhere in the universe. The fourth was a mathematical addition to the special theory of relativity. This is where he presents his famous E=mc?, also known as the energy mass equivalence. Compton's Interactive Encyclopedia translates it as "(E) inherent in mass (m) equals the mass multiplied by the velocity of light squared (c?)." His fifth paper was his general theory of relativity. In which he proposed that gravity is not a force, a previously accepted theory but it's a curved field in the space-time continuum created in the presence of mass. In 1921 Einstein won the Nobel Prize for physics for the confirmation of his general theory of relativity although the other papers where still considered controversial. In 1933 he moved to the U.S.A where he became a citizen in 1940. Einstein died in Princeton, NJ, on April 18, 1955. But the knowledge he passed still caries through tomorrow.

How to Tame a Wild Tounge Essays

How to Tame a Wild Tounge Essays How to Tame a Wild Tounge Essay How to Tame a Wild Tounge Essay English: The Dominant Language In the essay, How to Tame a wild Tongue, Gloria Anzaldua the author, states the importance of maintaining ones native tongue. She believes that people should speak whenever or however they please given that it does not harm anyone. Anzaldua does not want to escape her Mexican ways such as speaking Spanish. It is a vital part of her life because she communicates with her family members speaking a variety of Spanish dialects. Since she has no other way to show her Mexican ways, it is key that she speaks Spanish to maintain her Mexican pride. People take pride in the languages that they speak and its not right for others to tell them they are not allowed to express themselves in those foreign languages. On the other hand, it is important that to speak English in order to communicate with her classmates, teachers, and anyone around her. English is fast becoming the dominant means by which the world is able to communicate. It is being referred to as the global language as it is seen as a common means for interaction between different countries. This new phenomena can be seen in a positive light because the use of English as a ommon language brings efficiency and greater understanding. Nevertheless there some people who believe that this fact has changed and that now it is more important to learn Spanish and Mandarin than the English language. Anzaldua dealt with this issue on a consistent basis in her school life. Though she was not told to lose her Spanish ways, she felt that speaking English would not allow her to express herself. Especially in the American culture, it was necessary for her to learn English to communicate with her peers. Furthermore, the English language is the number one lingua franca no other comes close. At the moment about 1.113 million people speak Chinese as their mother tongue, whereas about 372 million speak English. Following this criterion Chinese must be the worlds global tongue; and yet analysts considered English to be the global language of the century. Imagine if Chinas economy takes flight in the coming few years, enabling the country to replace the United States as the greatest economical power, there would be a possibility that China could take over in the next couple decades. In fact, reports have shown that the number of Chinese learners is increasing dramatically. Chinese learners in Africa, for example, have increased to 8,000 in the year 2005. The Forum on China-Africa Cooperation published the statistic in a 2005 report. The report also says that in Sudan alone, Chinese learners have amounted to 450, and many have come to China to learn on Chinese government scholarships, according to Peter Nyot Kok, Minister of Higher Education and Scientific Research of Sudan. According to the U. S. Bureau of the Census, ten years ago about one in seven people in this country spoke a language other than English at home. Since then the proportion of immigrants in the Southwest are heavily Spanish speaking. Hispanic people make up 30 percent of the population of New York City, and a television station there that is affiliated with a Spanish-language network has been known to draw a larger daily audience than at least one of the citys English-language network affiliates. According to the census, from 1980 to 1990 the number of Spanish-speakers in the United States grew by 50 percent. Statistically, more people in the world speak Mandarin than English, but Mandarin is not spoken much outside Asia. A global language is a language spoken internationally. A global language is not only a majority people spoken, but also use in international organization or international event. Its a well-known fact that there is huge demand for English speaking professionals in China who can facilitate international business. There is also acute demand for English teachers who can make the Chinese students better equipped for modern-day business and life. Chinese has more native speakers, however, it also has simplistic grammar, and it lacks articles, prepositions, verb conjugation and tense, singularity and plurality of nouns making it less effective than English at expressing complex meanings. It is also tonal, which limits the speakers use of tone for emotional and conceptual expression. Furthermore most Westerners find the Chinese writing system difficult to grasp. So from emerging trends, it seems evident that Chinese is not more popular than English as a global language. English is widespread largely due to the fact that it is used so heavily in television, film and music. Hollywoods global spread has contributed strongly to the international popularity of English. It is also the predominant language on the Internet. Web pages in other languages often tend to ave an English translation. The British Empire and the dominant nature of American popular culture have contributed overall to the spread of English across the planet. Because of this many young Hispanics have favored adopting the English language into their culture. In South East Asia, as a result of English becoming a kind of global currency, there is a large turn towards acquiring language skills not in any language but most specifically in English. As the world becomes more globalized or as corners of the planet open up for trade relations with other countries and tourism ooms, the need for English increases. Hotels, shops and schools have a desperate desire to sell their services and make a living. Peoples ability to survive is strongly linked to their ability to communicate in English. Consequently native languages become redundant and even endangered. People focus on learning English over learning other languages and also in many cases need to use their individual languages to a lesser degree. In fact more Asians speak English than anyone else. One of them is that it facilitates the exchange of information from one part of the world the other with ease. It is through the existence of a global language like English that peace and trade has been enhanced between dissimilar countries. It has also facilitated the mobility of people both in their physical terms and also electronically. Sufficient statistics indicate that most trade is done electronically and this is greatly facilitated by English as a global language. Finally, there are economic advantages connected with a global language. Crystal claims that the more a community is linguistically mixed; the less it can rely on individuals to ensure communication between different groups (Crystal 2003:11). ending large sums of money on translations and interpretations in order to reach its citizens. A global language known and spoken by everybody would undoubtedly lower these costs, and the spared money could be used in other important areas instead, for example in humanitarian aid. In fact, during the last decades the need of interpretation and translation in international organizations has progressively has been decreasing thanks to the expansion of English. Many international organizations find it necessary that all people involved speak English, since the translation expenses would be too high. According to Crystal half the budget of an international organization could easily get swallowed up in translation costs if there was a lack of a common language (Crystal 2003: 12). Mutual intelligibility, great career opportunities and reduced administrative costs are some of the advantages a global language would give. We are in need of an international language for communication, politics, trade and security, but at the same time we are worried about language death, the advantages native speakers will have and all the disadvantages non-native speakers will face. English is growing, it is strong language, and its future seems bright. My opinion is that if there will ever be an official international language English is the best option. It is a strong, well- developed language with millions of speakers. Even if a global language might be important, different languages are of importance for their culture and for the development of their native speakers. Anzaldua wants to maintain her heritage by speaking her language constantly. She is in fear that speaking English will lead to the death of her heritage, but the integration of her heritage with English will only allow er to have communication with more people around her. Languages make the world more interesting and more alive. Alatais, J. , Straehle, C. (1997). The universe of English: Imperialism, chauvinism, and paranoia. In L. Smith M. Forman (Eds. ), World Englishes 2000 (pp. 1-20). Honolulu: University of Hawaii. Brutt-Griffer, J. (1998). Conceptual questions in English as a world language: Taking up an issue. World Englishes, 17(3), 381-392. Crismore, A. (1996). Attitudes toward English in Malaysia . World Englishes, 15(3), 319-335. Crystal, D. (1997). English as a global language. Cambridge: Cambridge University Press.